Agent Profile

Shelley Heistand  -  LLC, ABR, CRS, GRI

Previews Specialist

Winter Park
400 S Park Ave Ste 210
Winter ParkFL  32789-4320
Cell (407) 718-9222
Direct (407) 644-2215
Office (407) 647-1211


There’s a reason why you see so many initials following Shelley’s name. She’s earned each and every one for her experience and expertise in the real estate arena and it’s very likely there will be a few more added before she retires.

When you talk about real estate sales excellence in Central Florida, Shelley’s name oftencomes up in the conversation. While there may be others who have been in the industry longer, there are few sales professionals in Orlando who have been as productive as Shelley – especially since the mid 2000s where she has solidified her reputation as one of the premier Realtors in the area, ringing up several hundred million dollars in property sales.

Over the past several years, Shelley has consistently ranked among the top Realtors in Central Florida for sales, listings and overall production, ranking among Orlando’s top 25 sales associates in all three categories. When you think of the thousands of sales agents working in this highly competitive marketplace, that is elite company. And, for the fourth straight year, Shelley has made ORLANDO Magazine’s “Hot 100” Realtor list for sales production — a tribute to her sales excellence. Shelley also is one of the special few in the market to earn a prestigious Five Star rating in customer satisfaction from Orlando Homebuyer Magazine.

Shelley has been selling real estate in Central Florida for more than 18 years. Before joining Coldwell Banker in early 2009, she was with Kelly Price & Company where she perennially was one of its top producing agents, including 2007 when she ranked No. 1 with $25.2 million in sales. She is an Accredited Buyer Representative (ABR), a Graduate Realtor Institute (GRI) and is a Certified Residential Specialist (CRS) – a designation that less than 2 percent of the nation’s Realtors hold.


Today, Shelley is half of the Francetic & Heistand Team, operating under the respected Coldwell Banker marquee. Shelley and partner David Francetic represent both buyers and sellers, specializing in single family homes, condominiums, new construction, site selection and disposition, lakefront properties and golf communities in Winter Park, Maitland, Orlando, Lake Nona, Isleworth, Windermere and other fine communities throughout Central Florida.

Winter Park Lost Pets - Cofounder


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