The explosion of
available online real estate information, fueled by the immediacy of the
Internet mindset, has changed and increased consumer expectations. In
order to respond to the elevated and varied needs of an increasingly
savvy clientele, Coldwell Banker Real Estate Residential Real Estate
has introduced a multi-level approach to real estate services with the
Full-Service Marketing System™.
The Coldwell Banker
Full-Service Marketing System™ is a broad menu of services designed
to sell client homes for the best price possible as quickly
as possible. Our sales associates receive the most
comprehensive training in the industry and are backed by state-of-the-art
technology, like HomeBase InTouch®, which enables them to reach buyer
prospects while they're still searching online. Your sales associate is a real
estate professional with the experience and strategic resources necessary to
get your home sold. Not only that, but he or she has access to an
entire network of professionals with the special skills you need to close
as quickly as possible.
Need a mortgage?
Coldwell Banker Home Loans and Sunbelt Lending Services offer many loan
programs to help you buy your next home. What about title services, home
insurance, relocation and a home warranty? We have everything you need.
The basic level of
service is fairly standard for our industry. For sellers, almost every real
estate company will enroll their house in the multiple listing service, put up
a yard sign (if allowed by the town), and hold an open house for other brokers.
A price analysis and property fact sheet is usually prepared, and guidelines
are provided for preparing the property so it shows well. Some newspaper
advertising is done and the house is usually placed on the Internet. Coldwell
Banker Residential Real Estate does a better job of providing these basic
services than any other real estate company.
Coldwell
Banker Residential Real Estate knows that is not enough for the customer
who expects exceptional full service.
We deliver a higher
level of service, which is unique to Coldwell Banker. This level of service
includes our preferred mortgage affiliates, which help prospective buyers
obtain the financing to purchase a house. The Coldwell Banker Home Protection
Plan has been designed to enhance the home buying and selling process.
Homes are marketed on
550+ websites that expose our properties to more than 15 million buyers every
day. These include FloridaMoves.com, voldwellbanker.com, REALTOR.com®, Yahoo!®
Real Estate , Trulia, Zillow.com®, AOL, MSN® and many more. Open houses will
also appear on OpenHouse.com. And properties listed over $400,000 will also
appear on the New York Times’ website — NYTimes.com. The properties are
marketed online until they are sold.
But that's not all.
The Full Service Marketing System™ includes the unique approach to marketing
that only your Coldwell Banker Residential Real Estate professional can provide
a home seller. It may call for the specialized marketing provided by Previews®,
our division for luxury homes. Coldwell Banker Residential Real Estate supports
the sales associates in providing the training and framework for unique and
effective marketing. Our complimentary, value-added, service-delivery program
helps buyers and sellers with the full services required before, during and
after the sale or purchase of a home.
Every real estate
company offers service. Only Coldwell Banker offers this full complement of
services — Coldwell Banker Full Service Marketing System™. Some people think
just any real estate company will do. Others expect more.
For more information
regarding The Full Service Marketing System, contact one of our sales offices
by viewing our Office Directory.
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